about

Mark Percival is full-time Ruby developer and entrepreneur who lives in Atlanta. As cofounder of Squarpush, he focuses primarily on mobile web development. He spends his free time traveling, avoiding traffic, and violating terms of service agreements.

projects

  • RTurk - The Mechanical Turk gem for Ruby
  • Gibberish - An OpenSSL compatible AES cryptography library written in javascript
  • Other Github Projects - Check here for more up to date work

Contact

articles

How Bit.ly Makes Money

I wrote this as a satire of Bit.ly's non-existant revenue model! It is not real. Everything in this article is a mixture of half truths and my own deranged ideas. Hell, I cited Mark Gormley and Snopes as a source! So don't blame me because Newsweek RT'd it :)

How does Bit.ly make money, and what's the future for URL shorteners? I'd like to set everyone straight.

Intro

URL shorteners have been toyed around with since the late 1990's, although no one was sure of how to monetize them. While they're easy to create, the traffic which comes to the site directly is far lower in proportion to the redirectio...

Archive

Recent Pontifications

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